Saturday, August 30, 2014

The road less traveled, or maybe more traveled than not

Good ol' Chuck has another guest blog by Tom Pollack about how to juggle this crazy career we call Part-Time Writer. (Don't call it a hobby and don't call yourself "aspiring" just write, damn it!)

I'm blogging about it, so I must have a few thoughts myself on the subject. Consider them more of an extra table of goodies to Mr. Pollack's buffet of ideas. 

Plan Your Time
Beyond Planning your time, steal time back when you can. Be a complete klepto when it comes to pens/pencils, paper and your downtime. Instead of whipping out your smartphone and making Angry Birds angrier, jot down a few sentences .

This does two things; inch you closer to your weekly word count and trains you to jump into writing mode faster. Not only will have less guilt about a slow day when all those extra sentences got you over the hum, you're more likely to skip that thirty minute Internet "warm up" on io9.com if you've learned how to write a romance scene in a frigid, noisy airport.

Stick To Your Plan -- But Don't Let It Turn You Into an Asshole.
I think Tom is close to something here, but missed a bigger truth to writing. The truth that a writer pretty much a paradox who in one moment has to lock themselves in a oubliette, pull a rope to close the top and write in utter solitude and in the next moment is in the middle of humanity, seeing it for all of its wonder (and terror.)

'Cause in order to write characters that make your readers empathize with the human condition, you have to see, hear and taste that particular condition for yourself.  And you can't do that chained to your laptop. 

Enjoy It
You have to, or it will burn you out faster than roman candles duck taped to gas cans. This not only goes for the writing part but also the "go forth among humanity" part as well. 
Perhaps the best way to think of it is this way: Most people have to have their own children before they rediscover the wonder in life through the eyes of their little ones.

But as a writer, you always have to have your inner tyke on tap.


Yakity Yak, Here's some feedback

The great speech recognition experiment is done.

And in the end it wasn't so great. The software worked for a while and the diction was close enough that it greatly helped my output for a while.

But at some point, the software's accuracy went downhill instead of improving. Worse yet, the mircophone that came with the software didn't want to synch up with the program half the time.

So what started as something that was close enough to remind me of what I had original intended, became a slog of rewriting that had me seriously wondering if I had really gained any ground. And despite my best efforts, I was missing more typos than I was catching.

When my writing workshop mates reported that my last submission was a new low point grammar wise, that was the final straw.

So now it's back to the slower, more silent, typing and handwriting efforts of the past.

Wednesday, August 20, 2014

How much "exposure" do you need?

It looks like Showtime should have had a different pitch for their latest contest. Instead of promising graphic designers exposure at an upcoming boxing event, they should have labeled it a free vacation package.  That might have gone over a bit better. Or the designers who are boxing fans would be more inclined to say yes.

Though to be fair, this is an ad/PR firm working on Showtime's behalf. I'm guessing more PR than ad company.

Let's look at that email and Mr. Cassaro's response.


I'd have a few "Qs." (It's cute when ad people try to be hip.) How long are these spots? How prominent will my contact info be on these spots and at the MGM Grand? Yeah, I get exposure on the social media, which might include some decision makers for various companies that might be client material (who now know I will work for "contests.") But who do I get real face time with?

The answers are pretty pat here. The only real exposure will be on social media, which is a crap shoot (pun intended) and where it really counts at the MGM and on broadcast the answer will be "They will see your art only, no contact info. What you are asking for is almost like an ad." Well, PR/Ad firm, that is what your pitching me right? I've gotta leverage the most out of it.

Because working as a creative is a business at heart and, when you're lucky, a business with heart, but you have to make savvy decisions about your "exposure." Because frankly, it's a wash most of the time in any business.

I've seen all type, sign makers, marketing firms, and even contractors get taken in with a big client who promises "exposure" and to put your name out there if they are happy with the end result.

And then somehow it never works out.

You've put the client is now in a position of real power and they'll abuse it like crazy. Mostly by making countless changes to the project that you take the hit on to keep the client happy. You'll realize those hits have put you in red too late.

Ask the VFX companies hows that working for them.




So I'll wrap up with this classic bit from a classic curmudgeon. It's relevant.

Wednesday, August 13, 2014

The price of growing up ...

is seeing all of your childhood heroes pass away.

Robin Williams

May his family find the solace they need in these trying times.