Frankly, I wish I had thought of this one. Kud-effin-os. Just proves that if you do something with enough talent and panache, you can get it published.
And to prove my point, the Tor.com blog goes into how the cover needed to convey the right amount of menace and not fall into kitsch. If that was my book cover, I'd be hyped.
On the other hand, it doesn't hurt when you can get GRRM to say it's "Game of Thrones."
Frankly, if anyone else had said that, I'd take that with a salt shaker. Does anyone think that the statement "Game of Thrones" is now an overused descriptor? For TV, it seems to mean genre TV with cutthroat politics/soap opera. For books, cold mean almost anything like, "regular fantasy," "grimdark" or even "Our PR maven has no clue."